Paid Searches Cuts in SEO Revenue : For the first quarter of 2012, paid search has recorded 30% gain over the same quarter in the previous year. At the core of this increase was a boost to paid search revenues for the Bing/Yahoo of over 46%. This left Google as a relative failure with a 24 percent increase.
We say relative because, when Google sees a 24% bump upward, it amounts to quite a few more quid than that earned by Bing and Yahoo combined. Bear in mind also that these figures are globally based, not solely for the UK. In the UK, Google’s dominance for all things search is absolute and unshakeable. Bing and Yahoo manage to scrape together just 4% of all United Kingdom search biz.
The increase in paid search revenue does however affect those in the Search Engine Optimisation business. Regardless of where your SEO firm is located, there are always only so many marketing and advertising dollars or pounds to spread around. An increase of 30% for paid search revenues means that SEO agencies will have likely suffered.
The reasons for this are simple. Every time Google changes their algorithm drastically SEO experts are scrambling to both explain the latest changes to clients and counter any negative effects. Customers accustomed to buying ad space seldom understand the overall cost advantages to being patient with SEO. These buyers know that paid search properly handled offers guaranteed results. Read again the words “properly handled.”
With SEO costing in the neighborhood of 10% the price of paid search, relative to return on investment, it will always be the better web marketing bargain. It is up to the sellers of said SEO services to make sure clients not only are aware of this but constantly see low cost results.
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